What is bullying?

Our brief was to create a video to increase social media engagement with the Bullying. No way!  Initiative, leading up to the National Day of Action (NDA) – but as usual, we saw a bigger opportunity.

That opportunity was to create a suite of content designed to empower students (and those around them) to have a voice and be part of a conversation to find effective solutions to prevent bullying.

Harnessing the power and enthusiasm of the students themselves, we created a series of videos that can be used directly by students, or in classroom by teachers as a resource, to help raise awareness, inspire conversation and encourage action not just in the lead up to the National Day of Action, but all year round.

By taking an approach that features students responding to questions or prompts in a language they relate to, we are able to speak more directly to our audience, making them part of the conversation, and ensuring our message cuts through and engages.