Spark Their Future

Department of Education

The words Finding Their Spark at the centre, surrounded by shots depicting different hobbies like playing guitar, cooking, attending to plants, et cetera
Nathan Wallis, a Neuroscience educator looking to camera with graphics displaying his name and title
A teenage boy lying on a couch listening to music on his headphones and looking at his phone
An illustrated scene where a human silhouette is jumping off a block that says you, onto a higher bloc that has a flag on it
A teenage girl and her dad looking at a pile of paper and an overlayed graphic saying Listen
An illustrated silhouette of a human head with a picture of a brain, and collage elements sitting on top to illustrate teenage interests
A smiling woman looking at her daughter doing some painting with the words Unprompted – say something good about their day
A teenage girl sitting in a car with her mum at the wheel, looking at the window with a moody expression on her face
A man talking to camera with an overlaid head silhouette graphic depicting the inner workings of the teenage brain
Closeup of the face of a teenager doing a face palm motion, with an overlaid search bar graphic containing the words Motion’s and the teenage brain
A teenage girl wearing retro sunglasses sitting on her bed smiling at the camera
The hero graphic for the campaign depicting a head silhouette and symbols for different areas of the brain with the words Spark their Future

The path to disengagement from education is many and varied and it can impact young people and families in many different ways. For this project our solution was to develop an approach that captured and communicated expert advice and strategies in a relatable and engaging way, providing a range of tools and approaches that parents can directly put into action when it comes to helping their child keep on track.

This tool and actionable advice based approach allowed us to create a practical resource that engages our audience, draws them in with real tools and takeaways, and gets them wanting to discover and learn more.

Utilising shorter tips and teaser videos for social channels, we guide our audience to the ‘Spark their Future’ website where they can discover and explore the content further. This approach provides a simple starting point to find answer to the questions many parent are asking and sets the website up as an ongoing support tool, for sharing knowledge and insights relevant to parents and their child.

Our aim was to create a valuable resource, not just for parents struggling to keep their child on track, but as a proactive resource for all parents and carers, with a focus on supporting parents to be their child’s best advocate, providing friendly, accessible information that helps them keep their child on track and equips them with the knowledge and tools that support them in navigating their options now and into the future.

Spark Their Future – How Can You Make A Difference

Spark Their Future – Learning How To Learn

Spark Their Future – The Teenage Brain 28sec

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