Behind the Bar

Behind the Bar
Responsible Service of Alcohol

First-person view of waving goodbye to a coworker with the Behind the Bar campaign graphic

First-person view of serving a drink to an intoxicated female customer, with an overlayed pause button

First-person view of serving a drink to an intoxicated female customer walking away, with a graphic saying What could you have done differently?

First-person view of serving a beer to a smiling customer

First-person view of serving a drink to a different intoxicated female customer, with an overlayed pause button

First-person view of serving a drink to intoxicated male customers walking away, with a graphic saying Did you see the signs?

First-person view of mixing a drink next to a poster reminding customers it is illegal for the bar to serve alcohol to them if they are unduly intoxicated, disorderly or under 18

First-person view of seeing a female customer apologising for bumping into another customer, with a graphic saying Observe

First-person view of dealing with an intoxicated female customer, with a graphic saying Provide a solution

Blurry background with graphics listing the steps for dealing with customers, Solution, Plan, Asses, Engage, Observe

First-person view of serving a drink to intoxicated male customers, with an overlayed pause button

First-person view of mixing a drink next

Responding to research that showed many hospitality workers lacked the confidence or strategies to manage intoxicated patrons correctly we where faced with a choice. Do we just present the bare facts and figures and tell them what they are doing is wrong, or do we develop a training tool that literally puts the viewer behind the bar into situations that they have to work through and consider how they would respond in real life.

Of course we went with the latter and created a suite of content utilising our POV perspective technique as the driving visual theme, putting our audience behind the bar and into the shoes of a bartender – letting them experience a range of situations in the safety of their home or training organisation, presenting a unique and memorable experience that aids in retention and engagement.

Using a variety of dramatised encounters with intoxicated patrons as a kick off point, we invite our audience to be a part of the experience and introduce strategies, tips, suggestions and tools that they can use to help navigate and respond to these situations when faced with them in real life – empowering them to make the right choices when it comes to responsible service of alcohol.

These videos are designed to be viewed either in a stop/start arrangement with a facilitator, where they can be paused for discussion with a class or group for further engagement, or to be viewed in a more traditional manner from start to finished in a self learning situation.

Responsible Service of Alcohol

Electrical Safety

ICE Help